Now that school is well under way and college kids are back on campuses across the country, I wanted to share with you what a colleague of mine (Debra Kelly-Ennis, Chief Marketing Officer of Diageo North America) has to say about what we’re doing to help prevent underage drinking.

At many colleges and universities, alcohol awareness has already become part of the curriculum with programs such as Alcohol 101 which was designed by The Century Council to show students how to say no to drinking before they turn 21. We support and work with The Century Council to educate parents and kids as a part of our commitment to preventing underage drinking.

Take a look…