Where’s Susan?
Liquor Angel is right. Parents need to teach their kids how to behave responsibly and pay more attention to what their kids are doing.
The crowd over at CASA wants you to believe that underage drinking is at its absolute worst in years. Here’s one of the things they’ve had to say:
“Beer and other alcohol is the number one drug of abuse for American children and teens. Rates of teen drinking remain at epidemic proportions with underage drinkers annually downing 19.7 percent of all the alcohol consumed in the U.S.” (Joe Califano, CASA, Sept. 10, 2003)
This sounds harsh, doesn’t it? If CASA is your source for information on underage drinking, then of course the situation looks grim.
Now, we can all agree that in the U.S. there is too much underage drinking, but let’s consider what some other sources are showing us.
“Monitoring the Future,” an ongoing study of the behaviors, attitudes, and values of American secondary school students, college students, and young adults has shown that current drinking is down among 8th graders, 10th graders and 12th graders. In fact 8th grade current drinking is at the lowest level since 1991, when it began to be tracked (down 32%), 10th grade is at the lowest level since 1991 (down 22%), and 12th grade current drinking is at the lowest level since 1975, when it began to be tracked (down 6% since 2000 and down 41% since 1982).
And while we’re spouting out facts, according to the National Highway Traffic Safety Administration, in 2004, teenage alcohol-related traffic fatalities were down 13% since 2000 and down 62% since 1982.
Another government agency, the Substance Abuse and Mental Health Services Administration (SAMHSA), has found that 82% of adolescents ages 12-17 do not drink and 71% of underage youth, ages 12-20 do not drink.
As we’ve said before, any underage drinking is too much and we want parents to help us keep alcohol out of the hands of their kids. The white coats at the National Academy of Sciences said as much in their 2003 report on the problem: “…[U]nderage drinking cannot be successfully addressed by focusing on youth alone….[Youth] usually obtain alcohol—either directly or indirectly—from adults. Efforts to reduce underage drinking, therefore, need to focus on adults and must engage the society at large.”
Obviously, we don’t want anyone under the age of 21 purchasing our products. We do, however, want to make sure that everyone gets their facts straight so we can know how to fix the problem.
Underage drinking is on the decline, not as rapidly as we all want, but if we don’t have an accurate understanding of where we are and where we’ve been, it makes it doubly hard to figure out what to do next.
Let me end today’s epistle with a question. Susan, where are you? The Susan we’re searching for is Susan Foster, referred to in our inaugural posting. Susan is a wheel over at CASA and she has her name on lots of these outrageously wrong “facts” about underage drinking.
We haven’t had a retort from Susan (or anyone else at CASA) defending her position and her “facts.” Come on Susan, we are all waiting…and hopeful!
Cheers!
guy
I know I’m really going to enjoy this new blog - It’s great to have the industry pointing out that what the “nanny folks” say most of the time may not be totally accurate.
The hospitality industry makes it a point to promote responsible consumption for those of age, and “no sale” to underage purchasing and consumption.
Comment by Barb Frazier — June 7, 2006 @ 3:32 pm
in any case wrong facts or not -
all companies whatever they sell would always like more business (aka that is why other industries ie the hotels have to do their nay-saying for them) hence the alcohol industry’s oh-so-obvious commercials and ads marketing to teens - so let’s be honest: does anyone know any teenagers who don’t drink before they are 21? I can say I drank two sips once of a gross beer before I was 21 and never again until I was 21. I don’t know anyone else in my life who can even say that
once they stop marketing to teens and young adults and there starts being something else for non-city-dwelling teens to do when their parents aren’t around kids will drink until their parents tell them not to and why and don’t do it every night themselves and/ or see it as cool and normal all over movies…like smoking.
Comment by d — June 7, 2006 @ 5:02 pm
No the problem is College age drinking.
Not the Frat Houses, Hazing, etc ITs College.
Who knows if those stats are skewed anyway.
Anyone college age has Been exposed to drinking unless theyre:
Mormon, attend pvt college, Catholic college,
Otherwise they Booze.
Comment by stephen russell — June 7, 2006 @ 7:19 pm
All of these arguments, both yours and CASA’s are based on statistic “evidence.” Now, when I took statistics in college, one of the first things we were taught was how to manipulate the numbers to show anything we wanted them to. You have to expect that both sides with political agendas WILL manipulate the numbers to support their perspectives. In the absence of the actual raw data, statistics are misleading at best.
Comment by Ciderman — June 8, 2006 @ 2:34 am
The one common theme that should be at the forefront of any conversation about kids and alcohol is the critical role parents play in influencing their children. Unfortunately, these studies cloud the issue and serve no other purpose than to demonize the industry. They are missing the big picture… parents hold the key to helping combat underage drinking.
Comment by S S — June 21, 2006 @ 9:28 pm